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Spent 25+ years advocating for agriculture and important human issues, educating consumers as a public relations specialist, copywriter, blogger, journalist, food marketer, and thought leader
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An active member of various industry and professional associations; an avid speaker, presenter and professional storyteller
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Led multiple visioning projects for new mission, vision and values
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Developed organization’s strategic partner search materials/presentation
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Led GNP Company’s brand architectural evolution from a single brand company to a “house of brands”
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Responsible for award-winning, multi-market $1 million integrated promotion that grew sales 10%
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Effectively managed corporate, customer and employee communications through multiple crisis situations, including a fire, gas leaks, acquisition/merger, CEO retirement/succession, etc.
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Successfully executed national trade events including Natural Products Expo West, Twin Cities Food & Wine Show, Farm Manager of the Year Award, Cotton Extension Seminar, and Corn Classic “Cornfield Of Dreams” booth/activities
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Implemented award-winning national public relations campaign that resulted in 32 product-specific feature articles in targeted regional and national agricultural publications, including three cover stories.
